About Taj Class:
Taj class with one mission that says (Keeping and caring the Beauty).
Largest Arabic website for beauty products.
Largest Arabic website for beauty products.
Tai Class is a passionate beauty brand born with the mission of helping women to find the best Beauty products Online.
The visual identity created for Tai Class is simple and memorable and distinct.
It is centered on two elements a logotype and a symbol.
A solution had to be found in the brand identity. The solution was to focus on the brand’s mission (Keeping and caring the beauty).
The visual identity created for Tai Class is simple and memorable and distinct.
It is centered on two elements a logotype and a symbol.
A solution had to be found in the brand identity. The solution was to focus on the brand’s mission (Keeping and caring the beauty).
The solution was in front of us at the beginning of time, which is the embodiment of the brand name (Taj), which means Arabic (crown), but we needed to deviate from the ordinary and think outside the box. We began to search and pay attention to the elements of beauty that come to everyone’s mind, especially women. The elements are as follows (coincidence, paper fan, water fountain, rainbow, jewelry, etc.) And all of these things could be found in the ancient Egyptian queen. She was characterized by beauty, influence, and most importantly, the shape of the crown on her head was the embodiment of the brand.
The logo has been designed with precision and care based on the correct proportions and has been given the correct curves to represent the shape of a crown and most importantly to denote femininity.
The brand is present in Jordan and in the future, it will manufacture its own products, which bear the brand name Taj Class.
The packaging was designed in a way that attracts people’s attention and focuses on the brand name (text logo) and typography was used in all designs away from the images in order to keep the focus and attention on the colors, fonts, and brand name as well, and the most important thing is to give that feeling of luxury and beauty.
Location: Jordan
Creative Director: Rami Jbara
Art Director: Rami Jbara
UI, UX: Laith Aljunaidy
Design Studio: Laith Aljunaidy
Deliverables: Logo Design, Brand Identity, Packaging, Mobile app
Year: 2022
